When you run a few hundred ads, the basic tasks like configuring Google analytics, integrating both offline & online data, keyword research & bidding, and creating search query reports may still be manageable.

1. Quality Score Tracker

Google Advertising somehow does not have a feature that allows you to track the quality scores of your ads. You can buy software for that task, indeed, but making it automated by a script is way much more effective and affordable. You need to track your quality score daily so that you can increase the performance of ads accordingly. Imagine if you do this task manually with a thousand ads. That will be arduous. 

2. Ad Testing Script

Conducting a split test on all your ads is a must-do. Only with this method, you can determine which are the best performing ads and which ones need content improvement. Keyword bidding strategies are also affected by the result of the split test. But to conduct a split test on an ad manually may require you to spend 5 or 10 minutes. With 10,000 ads on your hands, that will be impossible. Therefore, use an ad testing script that can notify you when a split test is finished and send you an email about the report as well. 

3. Automated 24-Hour Big Change Script

Traditionally, it is suggested that you only use 6 bid buckets per day, but its conversion rate will surely be much lower than if you can bid per hour! And that’s exactly where a bidding script can come in handy. It detects keywords with the highest conversion rate and bid on them 24-hour every day, which is surely not a job for humans. 

4. Weather-Based Bidding Script

Surprised to see this? Well, some industries do rely on the weather to make profits. For instance, people usually need a tree removal service on a sunny day during summer. But detecting this will also be difficult if you are an advertiser responsible for thousands of ads. Therefore, if some of your clients belong to that type of industry which can get affected by weather, consider using a weather-based bidding script. 

5. Disable-Ads for Out-of-Stock Items

If you keep advertising products that you or your client doesn’t currently have in stock, customers will get disappointed. And when they are disappointed, all the hard work of reaching them is utterly useless. And there is where a disable-ad script is needed. It disables the ad once the item being advertised is sold out.