TikTok has become one of the most downloaded and profitable apps as of today. It is a free app that combinations different social media platforms, such as Twitter, Instagram, and Vines. TikTok is estimated to have over 800 million users. Marketing strategies on this platform are among the talks of many marketers. Some new effective tools and techniques provided by tiktok ads agency are content-based to ensure your brand achieves tremendous growth. The app allows users to create short videos and share them.

The truth is that apps have helped a lot of businesses to achieve their goals and reach out to many future markets. If you are a marketer looking for a target market, it is advisable to promote a wide range of channels to attract relevant and required customers. For instance, if you want to target professionals, you should consider Linkedln. On the other hand, if you want to reach the most niche groups, then you should consider utilizing Facebook pages. The following are ways to promote your brand through TikTok.

In-feed Native Ad

You have probably tried Instagram stories and understand how effective they can be in advertising. If that is the case, then you need to try TikTok in-feed native ads. These have got various options for adding website links and order buttons. Thus, users can get to your landing page directly. Skippable ads have a lot of options. Also, you can track the performance of your ad by impressions, total views, impressions, and video viewing time.

Hashtag Challenge Ads

In this form of advertising, users get a particular banner that takes the user to page for instructions and different rules of the challenge. You can measure the performance of the same with insights, such as clicks, banner views, and trending slot. The good thing about this tool is that it targets specific customers and generates more probable conversions.

Brand Takeover Ads

In this case, a single brand can dominate a given category per day. You can measure the performance by click rates, impressions, and unique reaches. These types of ads are regarded to be effective because the tools used are simple and user-friendly. Also, they have a lot of impacts when it comes to branding a given service or product.

Hashtag Challenges

This is a twitter inspired activity that helps gather audiences and spreads the message organically. You should note that these campaigns, in most cases, are non-sponsored, and when you have the right content, this strategy can be of great benefit to you.